A Passion for Print: Promoting Reading and Books to Teens by Kristine Mahood

By Kristine Mahood

Get teenagers thinking about studying through the use of your individual love of books besides an outstanding dose of marketplace savvy. this easy, upbeat consultant is choked with functional guidance and a wealth of interesting principles for selling books and interpreting via every little thing you do—from assortment construction, designing the gap, and making a website, to booktalking, readers' advisory, and specified occasions. a pragmatic, step by step approach.Promoting books and examining is considered one of your most crucial roles, yet achieving children and encouraging them to learn could be a problem, specially now, while adolescents have such a lot of different commitments and pursuits. This consultant will motivate you to construct your e-book wisdom and mix it with advertising savvy to carry youngsters including books and analyzing. Drawing upon contemporary study on young people and libraries, the writer bargains sensible directions and a wealth of interesting rules for environmental examining promotions (collection development, designing the gap, growing exposure fabrics and constructing the internet site), in addition to interactive promotions (communication with youth, readers advisory, booktalking, partnering with different companies, and book-related actions and events). in response to the author's event and the adventure of others who paintings with young people, the ebook offers librarians and different educators with an easy, convenient, and upbeat advisor. Grades 6-12.

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Extra resources for A Passion for Print: Promoting Reading and Books to Teens (Libraries Unlimited Professional Guides for Young Adult Librarians Series)

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Meanwhile, you’d probably better get back to your project. Sometime later, you’ve accomplished your goal of extracting information from the books and highlighting stuff in the magazine articles. Your friends are packing up to catch the bus home, and so are you. Wait a sec . . that book. You go back to the teen space. The book is still there: those girls left it on a table. You pick it up, scan the back cover; yes, it 29 30 A Passion for Print looks good. You go to the checkout desk, and standing in line you see that poetry-writing workshop poster again.

Teens go to the public library to do homework, get resources for school projects, check their e-mail, look at magazines, meet up with friends, check out books and other library materials, and be in a place between school and home. As we’ve seen, they may come to the library to look for one kind of merchandise—resources for school—but may also serendipitously find other items, that is, books. The next chapter will discuss how to build up your inventory. REFERENCES AND SUGGESTED READINGS Chain Store Age.

Here are some examples: Merchandise: Clothing. Promotion: Create a poster using a giant shopping bag—complete with semicircle handles—as the background for information about a teen event. Merchandise: Food. Promotion: This is a tricky one, because if you use graphics or a border featuring teen-appeal food, teens may expect to find them at the event. Pizza is a perennial favorite. Look around your local pizza places for inspiration, and design posters or booklists to look like menus. Merchandise: Music.

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